Banijay’s Non Stop People develops in both non-linear and linear
Paris, Cannes , 30th March 2017 –
- Multiscreen push
Banijay’s unique 24/7 TV channel, Non Stop People, continues to develop its strategy designed to make its stars’ and celebrities’ multiscreen programming available to its growing audience, anytime, anywhere, on any device.
Non Stop People’s online platform generates more than 15 million video streams a month of which 70% is consumed on mobile devices.
Also, as Banijay’s digital strong arm, Non Stop People announces that it is set to launch new multiscreen projects in full synergy with Banijay, and shortly with the Banijay’s French prodcos H2O and KM among others.
- Brand new identity: “News, Stories and Celebrities”
In linear, Non Stop People – which turns 5 years old in November – is reshaping this month its identity with a brand new logo, a new baseline and a refreshed on-air look: the pop, punchy and elegant new look will better reflect the channel’s core values.
The new look and feel of Non Stop People will also reinforce the channel’s DNA: inspiring stories about great and inspiring personalities.
- Strong distribution boost
Thanks to its recenty renewed partnership with CANAL+ in France, Non Stop People is now part of the thematic “Offres CANAL +” pack, making the channel available to a potential 15M French TV homes’ universe (now also via FREE and ORANGE).
In parallel to the launch of its Spanish version mid-2015 with TELEFONICA-MOVISTAR, Non Stop People’s French feed is already distributed in French overseas territories (with CANAL+ OVERSEAS in Martinique, Guadeloupe and Guyane) and with PARABOLE in La Réunion, Maurice and Madagascar), in Maghreb (with My MAGHREB and MAROC TELECOM) and is today continuing its international expansion in Lebanon (with RIGHTS&RIGHT and ECONET) and in Western Africa (with TNT SAT and EXCAF TNT).
At the forthcoming MIP TV, Non Stop People will look out for partnerships around its projected English-speaking international version.
Non Stop People @ MIP TV 2017 = Banijay Marquee #C20 located just outside the main Palais entrance.
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